Hi, I’m Izzy. My career kicked off in the bustling marketing scene of London, where I worked with a leading agency. It was an exciting time, filled with a variety of projects across different sectors—from vibrant street food businesses to innovative tech startups. These experiences taught me the power of storytelling and the importance of connecting with an audience on a deeper level.

Despite the successes, my roots in Wales—and, admittedly, our stunning coastlines—were calling me back. It struck me that Wales was missing something I had come to love in London: a marketing and branding agency that combined high standards with local heart. That realisation was the spark for by choice.

by choice isn’t just a business venture for me; it’s a personal mission. It’s about bringing the level of expertise and creativity I experienced in London to Wales, blending it with our unique culture and values. I started by choice to offer top-notch marketing and branding services right here, making sure they carry the essence of Wales while achieving global appeal.