At by choice, we understand that your brand is more than just a logo or a colour scheme; it's the heart and soul of your business. It's how you connect with your audience, stand out from your competitors, and communicate your values and personality. Our Brand Identity service is designed to distill the essence of your brand into a visual language that speaks volumes.

Brand Identity

What’s included?

Logo Design | Colour Palette | Typography | Brand Messaging | Brand Guidelines

  • Every great brand starts with understanding. We begin with a free consultation to dive deep into your business goals, target audience, and market positioning. This foundational work guides the entire brand identity process.

  • After our initial chat, we'll craft two mood boards that capture different visual directions. These boards include potential colour schemes, typography, imagery styles, and more, offering a glimpse into the possible futures of your brand’s visual identity.

  • Once a direction is chosen, we refine and develop a comprehensive brand identity. This includes:

    Logo Design: A memorable logo that encapsulates your brand essence.

    Colour Palette: A set of colours that reflects your brand's personality and values.

    Typography: Font selections that ensure readability and character across all mediums.

    Brand Messaging: Crafting a unique brand voice and message that resonates with your audience.

    Brand Guidelines: A detailed manual that ensures consistency in how your brand is presented, from digital to print.

  • Your complete brand identity package is delivered in both PDF and JPEG formats, ready for the world to see.

How it works:

FAQs

  • The timeline can vary depending on the project's complexity and your feedback turnaround. Generally, the process from the initial consultation to the delivery of the final brand identity package takes about 4-6 weeks. We strive to work efficiently while ensuring the highest quality and alignment with your vision.

  • Yes, we offer logo design as a standalone service for businesses looking for a quick refresh or those just starting out. However, we recommend considering the full brand identity package to ensure a cohesive and comprehensive brand experience across all touchpoints.

  • Absolutely! Your input is vital to the process. We start with a free consultation to understand your vision and preferences. After the mood boards are created, you'll have the opportunity to choose the direction and provide feedback during the refinement phase. Our goal is to ensure that the final brand identity resonates with you and your target audience.

  • If the initial mood boards don't align with your expectations, we'll discuss your concerns and revise our approach based on your feedback. Our priority is to create a brand identity that you're completely satisfied with, and we're committed to working with you until we achieve that goal.

  • Yes, we offer ongoing support to answer any questions you might have about implementing your brand identity. If you need further design services or adjustments to your brand elements, we're here to help.