Project Genesis

Originating from a creative online brief, this project serves as a showcase of our full-scale brand identity package development. Designed to demonstrate our expertise to potential clients, the Leaf & Loam concept encapsulates the entire process of building a brand from the ground up, illustrating how every element—from logo to loyalty cards—cohesively comes together to tell a compelling brand story.

The Brief

The fictive client, Leaf & Loam, required a distinctive brand identity that communicated the uniqueness of their in-store plant shopping experience. The challenge was to craft a visual language that captured the essence of the brand's philosophy: celebrating the beauty and individuality of nature's creations.

Design Solution

We developed a logo that symbolises uniqueness through its 'one-of-a-kind' leaf design, setting the tone for the brand's story. The colour palette, featuring subdued earth tones, was selected to evoke a sense of calm sophistication, aligning with the organic and upscale nature of the boutique.

Creative Approach

The brand identity package we created encompasses all essential elements: a primary logo, secondary brand marks, a color palette, typography, business and loyalty cards, product packaging, and branded merchandise. Each piece was designed to reinforce the brand's narrative and aesthetic, ensuring that customers would receive a consistent and memorable experience at every touchpoint.

Marketing Strategy

Strategic marketing tools were integrated into the package, such as loyalty cards to build a returning customer base and wrapping paper that transformed each purchase into a story of its own. These elements not only serve practical purposes but also act as subtle ambassadors for the Leaf & Loam brand.

Outcome

This project exemplifies our capability to conceive and execute a comprehensive brand identity package. It stands as a testament to our dedication to thoughtful design, attention to detail, and understanding of how to weave a brand's story into every element of its identity. Potential clients can see, through Leaf & Loam, the depth and breadth of what we offer when creating a brand from the ground up.