The Brief

Pasty Pasty, known for its unique coffee offerings, faced a challenge when customers expressed uncertainty about the different types of coffee available. The need was for a visual guide that not only informed customers but also complemented the brand’s takeaway-only service.

Design Solution

To address this, we created an informative yet stylish coffee menu poster that delineates the components of each coffee type. Staying true to Pasty Pasty’s brand colours and logo, we integrated their identity seamlessly into the design. The use of takeaway cup illustrations was a strategic choice, reinforcing the brand’s service model and ensuring customers could easily identify their beverage of choice.

Creative Approach

Our design process was centered on clarity and brand consistency. We employed a clean, structured layout that allowed for easy navigation of coffee options. The takeaway cup graphics served a dual purpose—resonating with the customers' experience and emphasising the brand's takeaway-only policy.

Outcome

The final poster served as a multifunctional piece—acting both as a menu and an educational tool for Pasty Pasty’s clientele. It successfully merged practicality with the brand's aesthetic, ensuring that customers left not just with a great cup of coffee, but with a clear understanding of what they ordered. This project stands as a testament to our ability to deliver creative solutions that are both informative and in harmony with our client's identity.